Lead shopper and customer marketing at Beiersdorf Canada, using market intelligence and revenue growth management to shape enterprise commercial strategy.

This senior enterprise leadership role connects Marketing, Sales, Finance, Business Intelligence, Supply Chain, and senior leadership. You will guide category growth, customer strategy, revenue optimisation, and omnichannel activation. The role converts consumer, shopper, syndicated, and retailer data into profitable growth decisions and stronger partnerships.

Key Responsibilities:

- Own the organisation’s view of retail trends, risks, and opportunities
- Build measurement frameworks, executive dashboards, and post-event reviews
- Shape category plans, pricing, promotion, assortment, mix, and investment
- Lead integrated retail, digital, ecommerce, media,



and experiential activation
- Build executive retailer relationships and high-performing marketing capabilities

Requirements:

- Bachelor’s degree in Marketing, Business, Commerce, or related field
- 15+ years of progressive FMCG or CPG experience
- Substantial customer-facing Sales leadership experience
- Expertise in Category Management, 4P, brand strategy, and Revenue Growth Management
- Experience with Nielsen, Numerator, IRI, Microsoft Office, and Power BI

Shape Beiersdorf’s shopper strategy through analytics, customer activation, revenue growth management, and executive commercial leadership.

📌 Head of Shopper Customer Marketing (St-Laurent-de-l'Île-d'Orléans)
🏢 Beiersdorf Canada
📍 St-Laurent-de-l'Île-d'Orléans