Campaign Analytics Managers in Toronto use SQL and Python to improve targeted marketing performance for Scotiabank’s Canadian Banking partners. Analyze customer behavior and campaign results. This manager role supports Campaign Analytics within Scotiabank’s Canadian Bank Analytics group. You will provide insights, recommendations, and reporting for marketing initiatives. The work includes audience sizing, segmentation, response forecasting, and post-campaign analysis.

Key Responsibilities
- Analyze large datasets to identify trends and opportunities
- Define target audience opportunities with business partners
- Provide segmentation and response forecasting for campaigns
- Set campaign KPIs, benchmarks, and performance reporting




- Present campaign outcomes, drivers, and recommendations

Requirements:
- Five-plus years of related experience
- SQL and relational database experience with large datasets
- Python, SAS, Google Cloud, or Power BI experience
- Quantitative background in statistics, mathematics, economics, or computer science
- Solid communication, collaboration, and problem-solving skills Bring campaign measurement, customer behavior analysis, and technical analytics expertise to Scotiabank’s Toronto team.

📌 Campaign Analytics Manager Toronto
🏢 Scotiabank
📍 Toronto