Turn complex B2B SaaS products into compelling customer stories through strong writing, research, and measurable adoption strategies. This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes. Key Responsibilities:

Translate complex product features into customer advantages Build go-to-market strategies and launch campaigns Analyze performance, feedback, and market trends Equip Sales and Customer Success for product launches Recommend improvements based on measurable results Requirements:

6+ years of B2B, SaaS, or technology product marketing Independent qualitative and quantitative research experience Proven positioning, messaging, and go-to-market expertise Strong focus on business outcomes and analytics Confident cross-functional relationship-building and influence Use research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.

📌 B SaaS Product Marketing Leader (Calgary)
🏢 Smart Savvy
📍 Calgary