Our team owns the growth engine that closes that gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven’t heard of it yet, and building the pipeline that lets us compete directly for a market that isn’t ours yet You’ll own net-new customer acquisition for the SMB segment: running the paid and experimental channels that create demand where none currently exists This is a build-from-scratch role in a real sense. The acquisition engine for this segment doesn’t exist yet, so you’ll be defining it, testing what moves the needle, and scaling what works, rather than optimizing something already in motion Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one’s handing you a channel mix. Figuring that out is the job Run the team’s growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales Test positioning and messaging that gets this segment to notice us for the first time Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation, to move faster and test more Advantages





Retirement savings matching plan through Wealthsimple Work Company equity for full-time employees Access to Premium Client perks, including personal finance learning & advice and a boosted interest rate on deposits Paid parental leave (6 months topped up to 100% of salary) 20 vacation days per year 90 Days Away program Top-tier health benefits Life & disability insurance Generous sick and mental health days Up to $5,000 per year for mental health supports Employee resource plan including services like RMT, psychology, and physiotherapy Gender affirmation benefits Up to $1,500 per year for professional development Up to $1,500 per year for wellness and home office expenses Employee resource groups Social impact hours A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value Experience running net-new-audience programs (webinars, partnerships, co‑marketing)



aimed at reaching new audiences, not nurturing existing ones Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don’t just execute a media plan someone else designed Clear written communication: able to translate test results and positioning ideas into something a cross-functional team can act on Comfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you’re introducing a category to someone who doesn’t know it exists yet, not comparing features for someone already does You’re as comfortable in the numbers as you are in the creative. This role needs both Experience marketing specifically to small and medium-sized businesses, understanding how SMB buyers discover, evaluate, and choose financial products Experience running go‑to‑market for a product or benefit launch across paid, lifecycle, and product surfaces You think like an owner. You don’t wait to be told which experiment to run next You’re competitive in a healthy way. “Let’s go win this” is a mindset, not just a talking point You’re comfortable being judged on outcomes you can’t fully control yet, because the category itself is new You’re motivated by ambiguity and building from scratch, not maintaining an existing channel You partner well. You know acquisition and nurture only work if the handoff between them is good Experience in consumer fintech, investing, brokerage, trading, or crypto platforms

📌 Senior Growth Marketing Specialist (Winnipeg)
🏢 Wealthsimple
📍 Winnipeg