02 Nov
|
CBC / Radio-Canada
|
Montreal
02 Nov
CBC / Radio-Canada
Montreal
Lead digital advertising products at CBC/Radio-Canada in a hybrid role, shaping monetization experiences and audience activation across platforms. As Director of Digital Products, you will guide product direction within Digital Media and partner with Media Solutions. Your focus includes advertising, digital transformation, audience segmentation, and consumer behaviour. You will balance user needs with business objectives while evolving ad products, data strategies, and supporting tools. Key Responsibilities:
Lead monetization product evolution from testing through delivery Develop roadmaps aligned with Media Solutions priorities Guide ad formats, ad technology,
and data strategy evolution Coordinate product managers and cross-functional product teams Coach product managers, data analysts, and data experts Requirements:
Five to seven years progressive leadership in media or advertising Deep expertise in advertising and digital transformation Understanding of multi-platform consumer behaviour Exceptional communication and presentation skills French and English bilingual proficiency highly desirable Shape CBC/Radio-Canada’s advertising products through strategic leadership, audience activation, data strategy, and cross-functional collaboration.
📌 Director Digital Advertising Products (Montreal)
🏢 CBC / Radio-Canada
📍 Montreal