Lead North America demand generation at Flywheel, using multi-channel campaigns and analytics to drive qualified pipeline across digital commerce markets. As Director of Demand Generation, you will own integrated programs across Flywheel and Perpetua. The work spans account-based marketing, strategic sales enablement, and measurable pipeline development. You will guide campaigns from awareness through revenue while partnering across Sales and Growth Marketing. Key Responsibilities:

Build North America demand generation strategy and measurable pipeline impact Optimize paid search, social, LinkedIn, SEO, email, and webinars Develop account-based strategies, sales plays, and enablement content Establish full-funnel KPIs and identify campaign bottlenecks Lead and coach demand generation team members Requirements:

8+ years of B2B demand generation or revenue marketing experience 3+ years leading teams Proven success driving pipeline and revenue through multi-channel programs Experience with ABM, HubSpot, Salesforce, and analytics platforms Robust analytical and stakeholder management skills Apply strategic demand generation, account-based marketing, and analytics expertise to grow qualified pipeline at Flywheel.

📌 North America Demand Generation Director (Winnipeg)
🏢 Adelphi Group
📍 Winnipeg