Lead brand development and content strategy as Head of Marketing, shaping communications across digital, social, content, and product marketing channels. The role is based at myHSA. You will own marketing strategy and execution at myHSA while expanding reach beyond advisors to Plan Administrators and Employees. This role combines campaign execution, educational storytelling, light design support, and cross-functional collaboration. You will help clarify spending accounts for everyday users. Key Responsibilities:

Own and execute the full marketing strategy Develop video, photo, email, and social content Build campaigns aligned with launches and business goals Track key performance indicators and optimize marketing Oversee marketing assets and light graphic design Requirements:

Five or more years of marketing experience Experience managing direct reports within marketing Robust understanding of brand development and content strategy Excellent writing and communication skills Experience with Figma, Canva, or Adobe preferred Bring brand leadership, content creation, campaign execution, and clear communication to myHSA’s growing marketing function.

📌 Head of Marketing Brand Strategy (Calgary)
🏢 Ionic Partners
📍 Calgary