Contribute to the City of Hamilton, one of Canada’s largest cities - home to a diverse and solid economy, an active and inclusive community, a robust cultural and dining scene, hundreds of kilometers of hiking trails and natural beauty just minutes from the downtown core, and so much more. Join our diverse team of talented and ambitious staff who embody our values of sensational service, courageous change, steadfast integrity, collective ownership and being engaged empowered employees. Help us achieve our vision of being the best place to raise a child and age successfully. #BeTheReason

- Job ID #32297: Channel Strategy Specialist
- Union: Non-Union
- Job Description ID #: 7903
- Close date: Interested applicants please submit your application online at www.hamilton.ca/city-council/jobs-city by 4:00 p.m. on November 4, 2026.
- Duration: Up to 12 months
- Vacancy type: This posting is for an existing vacancy
- Internal applicants should apply with your work e-mail address. External applicants are considered only after the internal posting process has been completed. Only applicants chosen for an interview will be contacted.

SUMMARY OF DUTIES

Reporting to the Senior Marketing & Content Strategy Advisor, the Channel Strategy Specialist oversees the City’s marketing channel analytics ecosystem, ensuring that enterprise-owned platforms are measurable, optimized, and supported by consistent data standards. This role focuses on platform-level analytics, channel performance, and tool enablement, enabling Communications teams to self‑serve their own campaign insights by providing access to tools, training, automated dashboards, and standardized measurement frameworks.





The Specialist provides strategic guidance on the City’s communications and marketing efforts, helping ensure that campaigns and messages reach the right audiences, through the right channels, with maximum clarity, engagement, and impact. The Specialist analyses digital and traditional channels including the website, social media, newsletters, print, tv/radio and direct mail campaigns to understand audience behaviours, user journeys, and engagement trends. Insights from this analysis inform communications planning, guide day-to-day campaign execution, and identify opportunities for continuous improvement.

The Channel Strategy Specialist bridges analytics and strategy, combining big picture thinking with a focus on actionable insights. This role sees the full communications ecosystem while identifying concrete steps to enhance message effectiveness, consistency, and reach. By providing data-informed, audience-centered guidance, the Specialist ensures the City’s communications are strategically aligned with organizational priorities and continuously improve the resident experience. The Specialist also supports the development of platform-specific content strategies, tailoring messaging and formats to each channel to maximize engagement and impact. They collaborate with teams to optimize campaigns across paid, owned, and earned media, ensuring a cohesive and measurable communications approach.

GENERAL DUTIES

Strategic Analysis & Advisory

Supports communications and marketing teams by offering guidance on campaign planning, audience engagement, and channel selection, based on available data and established best practices.

Analyzes audience behavior, engagement metrics, and user journeys across digital channels to identify opportunities to impr

📌 Job ID #32297: Channel Strategy Specialist (Canada)
🏢 The City of Hamilton
📍 Canada