Shape The Ordinary’s global brand strategy through consumer insights and campaign analytics in a hybrid role based three days onsite in Toronto.

Reporting to the Director, Brand - Global, this Manager connects consumer understanding, campaign performance, and brand planning. You will analyze quantitative and qualitative information, build measurement frameworks, and turn research into strategic recommendations. The role supports campaign development and business decision-making for The Ordinary.

Key Responsibilities:

- Analyze campaign, consumer, market, and brand data
- Develop recommendations connecting insights to brand strategy
- Lead consumer understanding across behaviors and motivations
- Establish KPIs for campaigns and product launches
- Translate research findings into Brand team opportunities

Requirements:

- 5+ years in brand or marketing analytics
- Strong quantitative and analytical capabilities
- Understanding of brand building and marketing strategy
- Ability to synthesize complex information clearly
- Robust communication and storytelling skills

Bring consumer insight, campaign measurement, and strategic storytelling to The Ordinary’s global brand marketing team in Toronto.

📌 Global Brand Marketing Insights Manager (Toronto)
🏢 Deciem
📍 Toronto