Marketing Strategist (Temporary)# NAIT Careers## Marketing Strategist (Temporary)Apply: Hybrid: Main Campus: Full time: Posted Today: End Date: November 14, 2026 (14 days left to apply): JR101017Ready to start your next chapter with NAIT?At NAIT, we’re passionate about building a team of talented, dedicated professionals who share our commitment to excellence and innovation. Your skills and experience can shape the future of education and make a real impact in our community.
If this opportunity feels like the right fit for you, we encourage you to apply and join us in creating a brighter future – together.Important Application Deadline NoticeApplications must be submitted by 11:59pm MST on the day before the posting end date shown above, as Workday automatically closes postings at that time. Internal NAIT EmployeesCurrent NAIT employees are welcome to apply for this opportunity. To be considered, please submit your application through the NAIT Jobs Hub rather than the external career site. # About the Chance This is a temporary position ending on or before April 14, 2028 with the possibility of extension.

Key Responsibilities
Strategy Development, Project Planning, and Client Management
* Provides strategic marketing counsel, including identifying opportunities, analyzing challenges and seeking creative solutions. Become a member of the client’s leadership team and be the SME within the Marketing and Communications Department for the client area.
* Decipher business challenges/opportunities and advising on the marketing solution/strategy and considering brand and reputation risks in the external environment.
* Work closely with internal clients to build integrated marketing and lead generation programs to support existing and new opportunities.




* Audit current marketing strategies and work with clients to identify target audiences, objectives, key messages and uses best practice to achieve strategic marketing goals.
* Leverage existing data and information on personas, customer journeys and segmenting target audiences in order to deliver personalized marketing and brand experiences.
* Operate with a design-thinking mindset, put yourself in the shoes of our students, customers and end-users in order to engage them seamlessly across all marketing touch points.
* Seek, analyze and apply market research to inform projects and campaigns.
* Identifies opportunities across paid, earned and owned media that support NAIT's business goals
* Write strategic marketing plans, identifying trends to ensure competitive positioning.
* Manage project and marketing budgets effectivelyExecution and Optimization
* Lead the execution of digital marketing plans, leveraging the power of automation and AI across various platforms for: display and programmatic advertising, search (SEM, SEO), social media marketing, email marketing, and content marketing.
* Coordinate with our external media buying partner in the execution of traditional marketing tactics that include out-of-home advertising (billboards, transit, etc.), print, radio, and audio.
* Coordinate and bring together cross-functional teams as needed. Work closely with web, brand and communications colleagues,



to maintain quality control and ensure projects are delivered on time and on budget.
* Critically analyze and optimize digital marketing campaigns and strategies to ensure budgets are spent to maximize ROI, target audiences are reached, and measurable impact on goals is achieved.
* Leverage data to deliver precision marketing to maximize audience engagement.
* Copyright and edit for a variety of media including email marketing, promotional materials and advertising.
* Frequently and consistently review in-market campaigns to optimize performance.
Reporting and Analysis
* Monitor and deliver real time insights into opportunities that improve our KPIs (leads, conversions, add to carts, application submissions, etc.), inform new marketing processes, and optimize digital operations.
* Demonstrate expertise in data and analytics using tools like Google Data Studio, Google Analytics, and native social media platforms to access, prioritize, analyze, and visualize data for actionable insights.
* Shares findings with multiple stakeholders and uses information in making data-driven recommendations. Skills & Abilities:* Demonstrated ability to project manage complex initiatives and maintain strong, positive partnerships with internal and external stakeholders.
* Strong business acumen and ability to gather information, analyze problems, and advise on potential solutions.
* Demonstrated ability to work closely with clients and manage multiple projects end-to-end. Coordinate the formation of cross-functional teams and lead them to complete projects.
* Demonstrated experience setting up paid and automated digital marketing campaigns for prospective student and customer acquisition with a clear understanding of content marketing and inbound

📌 Marketing Strategist (Edmonton)
🏢 NAIT International
📍 Edmonton