Lead integrated marketing campaigns at Gowling WLG using omnichannel strategy and creative storytelling. This hybrid role is based in any Canadian office.

As a Marketing Specialist reporting to the Brand & Marketing Leader, you will support brand-to-demand initiatives across Canada. You will develop campaigns, sponsorships, brand programs, and content strategies. Collaboration, project management, market research, and performance reporting are central to the work.

Key Responsibilities:

Design end-to-end omnichannel brand-to-demand campaigns

Translate business goals into campaign narratives and go-to-market strategies

Coordinate social, digital, events, and communications execution

Manage timelines, budgets, stakeholders, and cross-functional collaboration

Define metrics,



analyze performance, and share campaign recommendations

Requirements:

Bachelor's degree in marketing, business, or related field

Five or more years of marketing experience

Robust omnichannel campaign and go-to-market channel understanding

Exceptional project, stakeholder, communication, and presentation skills

Data fluency, business acumen, and strategic creative judgment

Apply your campaign leadership, storytelling, and analytical marketing skills to strengthen Gowling WLG’s brand and client engagement.

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📌 Marketing consultant - market research (Toronto)
🏢 Gowling WLG
📍 Toronto