Drive B2B demand generation at OpTalent’s technology-focused client through digital campaigns, lead qualification, and performance analysis. Own measurable pipeline growth. This hands-on manager will lead demand generation strategy, campaign development, execution, analysis, and optimization. You will manage Google Ads, LinkedIn Ads, paid social, email marketing, and display advertising. The role partners closely with Sales and leadership to define audiences, improve lead quality, and build qualified opportunities. Success depends on understanding B2B funnels, interpreting performance data, and making informed decisions. Key Responsibilities:

Develop integrated campaigns across multiple digital channels Own targeting, messaging, budgets, execution,



and optimization Build calendars aligned with sales objectives Improve landing pages and conversion paths Partner with Sales on qualification processes Requirements:

Four to six years of B2B marketing experience Hands-on experience with Google Ads and LinkedIn Ads Knowledge of CRM and marketing automation platforms Robust B2B funnel and conversion understanding Ability to analyze data and improve performance Use digital marketing, campaign management, and analytics expertise to build qualified B2B pipeline and measurable commercial results.

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📌 B Demand Generation Manager (Courtice)
🏢 Optalent
📍 Courtice