Drive integrated digital marketing for Tech Insights customer segments in Ottawa, using analytics and multichannel campaign expertise in office. Turn semiconductor intelligence into demand.As a Segment Marketing Manager, you will own full-year plans for assigned segments and create measurable lead generation programs. You will work with segment leaders, technical product managers, sales, and marketing colleagues. The work spans Salesforce, marketing automation, email, social media, paid advertising, events, and PR.Key Responsibilities: Develop integrated marketing plans for assigned customer segmentsBuild campaigns across email, social, paid media, events, and PRMatch business content to plans and address content gapsTrack leads, databases,



and campaign performance using available toolsImprove results through testing, reporting, and sales follow-upRequirements: Bachelor’s degree in Marketing, Communications, or related fieldFour to five years of B2 B or segment marketing experienceSalesforce and marketing automation tools familiarityHands-on multichannel campaign experience with measurable lead generationAnalytical, communicative, independent, and cross-functional working abilitiesApply integrated marketing, Salesforce, and analytical campaign skills to grow qualified leads for Tech Insights’ semiconductor segments.#J-18808-Ljbffr

📌 b Segment Marketing Manager (Quebec City)
🏢 Tech Insights
📍 Quebec City