Lead brand strategy and integrated marketing planning as Head of Marketing for a Canadian-based agency serving brands through global capabilities.This commercially minded leader shapes marketing strategy and drives growth through insight-led execution. The position spans budgets, brand management, paid, earned, and owned channels. Success requires strategic judgment, analytical skills, and hands-on delivery across cross-functional teams.Key Responsibilities: Develop integrated marketing plans aligned with business objectivesLead brand strategy across paid, earned, and owned channelsManage budgets, forecasting, performance, and return on investmentMonitor KPIs, trends, competitors, and customer insightsPartner with commercial, creative, media, acquisition, and PR teamsRequirements: Bachelor's degree or equivalent marketing experienceThree to five years of marketing experienceOne to two years of brand management experienceStrong commercial and strategic marketing experienceExperience managing budgets and marketing performance metricsBring brand management, commercial marketing, and insight-led execution expertise to guide growth for assigned brands.#J-18808-Ljbffr

📌 Head Of Marketing Brand Strategy (Halifax Regional Municipality)
🏢 Humankind Global Recruitment
📍 Halifax Regional Municipality