Build lifecycle programs at Crowd Riff using customer journeys, segmentation, and AI to guide prospects and customers across connected channels.As Principal Lifecycle Marketing, you will own end-to-end journeys from first touch through sales accepted chance, onboarding, adoption, expansion, renewal, and win-back. You will create always-on programs for Crowd Riff’s travel marketing solutions. The work combines creative judgment, data-driven decisions, and hands-on program building.Key Responsibilities: Map prospect and customer journeys across lifecycle stagesDefine cohorts, moments, triggers, and journey requirementsScore accounts using fit and intent signalsDeliver activation, expansion, retention, and nurture programsUse AI to automate lifecycle workflow stepsRequirements: 8+ years in B2 B Saa S marketingAt least 3 years in lifecycle, customer, or growth marketingWorking knowledge of Hub Spot or similar platforms and IntercomExperience building segmentation, cohort, and

📌 Principal Lifecycle Marketing Strategist (Toronto)
🏢 CrowdRiff
📍 Toronto