Turn audience psychology into stronger You Tube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember.This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central.Key Responsibilities: Generate viral and evergreen video concepts for audience growthLead brainstorming and test recent formats and creative approachesBuild hooks, narrative arcs, pacing,
and compelling calls-to-actionAnalyze audience behavior and video-level performance metricsAdvise Dan and content partners on evolving content strategiesRequirements: Three-plus years managing, producing, or developing You Tube contentUnderstanding of audience retention, click-through rates, and channel growthExperience writing scripts and developing high-performing conceptsExceptional storytelling and audience psychology instinctsAbility to convert data into strategic recommendationsUse storytelling, creative testing, and audience analytics to strengthen Martell Group’s You Tube performance and long-term channel direction.#J-18808-Ljbffr