01 Nov
|
Brex
|
Vancouver
- The Marketing team tells the Brex story, turning product innovation into customer obsession
- We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content
- Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust
- You will lead Brex’s performance marketing strategy and paid media investments, driving customer acquisition, revenue growth, and brand awareness across an expanding portfolio of channels
- Partnering with the Senior Director of Growth Marketing, you will scale an established acquisition engine, build an in‑house center of excellence for performance and brand media buying, and lead a growing team of performance marketers
- You’ll own the strategy and financial performance of our media investments, balancing near‑term revenue outcomes with longer‑term demand creation
- With significant growth investment following Brex’s acquisition by Capital One, you’ll have the opportunity to shape a rapidly expanding media budget, accelerate experimentation across emerging channels, and build more sophisticated measurement capabilities to inform investment decisions
- Own Brex’s paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self‑serve signups, and the revenue they produce. Brand sets campaign vision and brand KPIs; you turn them into full‑funnel media plans
- Manage and optimize a growing, multimillion‑dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution
- Build an in‑house digital media center of excellence, transitioning brand media buying from a traditional agency model while strategically leveraging platforms and managed services
- Scale existing paid search and paid social programs (LinkedIn, Meta), while expanding investment in YouTube, connected TV, programmatic, and other upper‑funnel channels
- Develop an integrated full‑funnel investment strategy, connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes
- Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation across channels
- Translate existing attribution and customer journey data into actionable insights, building reporting and analytical frameworks that inform media strategy and optimization
- Drive rapid experimentation across channels, audiences, and creative, identifying opportunities to restructure underperforming campaigns and scale successful investments
- Partner with Brand and Creative teams to develop high‑performing static and video advertising, providing actionable feedback on messaging, formats, and creative effectiveness
- Lead and develop a growing performance marketing team, establishing clear accountability, scalable execution practices, and AI‑enabled workflows to increase operating leverage
Benefits
- Medical, dental & vision
- Generous vacation
- Spring Health & Calm
- Year‑end company shutdown
- Milk Stork for nursing parents
- In‑office days, lunches & offsites
- Commuter benefits
- 4 fully remote weeks
- Carrot Fertility benefits
- Generous parental leave
- Strong creative judgment, with experience partnering with Brand and Design teams to develop and optimize performance-oriented static and video advertising
- Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions
- Proven ability to develop full‑funnel media strategies,
connecting upper‑funnel brand investments to measurable improvements in downstream demand, conversion, and revenue
- Direct experience managing $30M+ in annual paid media spend (~$3M monthly), with measurable impact on customer acquisition and revenue growth
- A curious, action‑oriented approach to problem‑solving, with a track record of challenging existing strategies, making decisions with imperfect information, and executing quickly
- Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue‑based optimization
- Deep hands‑on expertise in outline video, connected TV, programmatic, and brand media, plus solid paid social experience across LinkedIn and Meta.
- Working knowledge of paid search
- Strong financial acumen, including budget ownership, forecasting, investment modeling, and data‑driven allocation of spend across channels
- Experience leading and developing high‑performing teams, with a hands‑on leadership style and the ability to scale execution without unnecessary organizational complexity
- Demonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and rapid iteration
- 8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programs
- Experience scaling performance marketing in both high‑volume B2C or product‑led growth (PLG) environments and B2B, sales‑led businesses
- Experience developing incrementality testing, media mix modeling, or advanced full‑funnel measurement frameworks
- Experience transitioning media buying from an agency‑led model to an in‑house team, including evaluating managed‑service partners
- Experience in fintech, financial services, or high‑growth technology companies
- Experience leveraging AI and automation to improve media execution, analysis, and team productivity
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📌 Director of Performance Marketing (Vancouver)
🏢 Brex
📍 Vancouver