Shape integrated media strategy for North American CPG clients at Salt Media, connecting channel decisions, audience logic, and measurable outcomes. This Senior Media Director role combines strategic direction with leadership across media planning, buying, and optimization. You will translate client briefs into scalable investment approaches and connect channel strategy with campaign narratives. Success depends on measurement expertise, platform fluency, and confident stakeholder alignment.

Key Responsibilities
Translate client briefs into integrated investment approaches
Align media investment with account strategy
Build segmentation and platform-specific audience logic
Lead post-campaign reporting and learning agendas




Course-correct campaigns against performance KPIs

Requirements:
8–12 years of media planning, buying, or investment experience
Senior agency leadership experience of 5+ years
Cross-channel strategy leadership across client portfolios
Solid analytical acumen and optimization roadmap experience
Excellent senior presentation and communication skills Use integrated media planning, audience expertise, measurement, and optimization to guide Salt Media’s North American client portfolio.

📌 Senior Cross Channel Media Director Toronto
🏢 SALT XC
📍 Toronto