Build qualified pipeline for P&P; Optica through account-based campaigns, BDR programs, SEO, SEM, and email marketing from remote Ontario. Measure every channel. This hands-on Marketing Manager partners with Sales Operations to turn interest into qualified meetings and measurable revenue impact. You will plan campaigns, maintain Salesforce, support recent markets and food categories, and report outcomes monthly. The role also covers content, digital performance, and agency coordination.

Key Responsibilities
Manage BDR campaigns, targets, playbooks, and cadences
Run account-based and email campaigns for recent leads
Measure marketing performance and maintain Salesforce accuracy
Own organic and paid search performance
Build annual plans, budgets,



reports, and supplier relationships

Requirements:
Five to eight-plus years of marketing experience
Experience building or running BDR or SDR programs
Track record delivering plans in entrepreneurial companies
Hands-on experience with SEO, SEM, email, automation, and analytics
Excellent organization and independent project management skills Apply pipeline strategy, campaign measurement, Salesforce expertise, and digital marketing skills to PPO’s growing food technology business.

📌 Demand Generation Marketing Manager Toronto (Canada)
🏢 HighlightTA
📍 Canada