About The OpportunityWe're recruiting on behalf of an established retail and health & wellness organization based in Surrey, BC.The company combines professional expertise with a people-first approach, helping customers improve their health, comfort, and everyday lives. With a collaborative marketing team and plenty of real-world stories to share, this is an chance to play a key role in how the brand connects with its audience.About The RoleWe're looking for a creative, curious storyteller who knows how to make content people want to engage with. You have a strong understanding of organic social media, a talent for finding compelling stories, and a passion for testing new ideas and using data to improve results.Think part content creator, part journalist, and part strategist. You'll get to know the organization's people, products, and customers, asking thoughtful questions and finding fresh ways to show what makes the business different.You'll own the organization's content program, from planning and creation to publishing and performance. Instagram and Facebook will be your primary focus, but you'll also create content for email campaigns, newsletters, blogs, and other marketing initiatives.You'll work closely with an established marketing team, with brand guidelines to support your work. We're looking for someone who can take ownership, bring forward ideas, and build a content program that delivers results.What You'll DoOwn the organization's content program, including planning, creation, publishing, and optimization across channelsLead its organic social media presence, primarily on Instagram and Facebook, with a focus on building engagement and brand awarenessResearch topics,



interview employees and subject matter experts, and uncover stories that show what makes the organization differentDevelop and manage a content calendar that balances educational, entertaining, inspirational, and promotional contentCreate engaging content, including Reels, short-form and long-form videos, photography, carousels, and written postsVisit company locations and attend community events to capture content, conduct interviews, and tell stories firsthandWrite and adapt content for email campaigns, newsletters, blogs, and other marketing initiativesManage day-to-day social media publishing, scheduling, and community engagementStay current with social media trends, audience interests, and platform best practices. Bring forward new ideas and opportunitiesAct as a brand champion, ensuring all content reflects the organization's voice, values, visual identity, and positioningTrack content performance, test new approaches, and share results and recommendations with marketing leadershipWhat You BringProven experience managing organic social media and creating content that drives audience engagement and growthA strong portfolio of social-first content, particularly for Instagram, that demonstrates both creative quality and resultsExcellent writing, interviewing, and storytelling skills,



with a natural curiosity and ability to find interesting anglesA solid understanding of social media platforms, trends, content formats, and organic growth strategiesExperience creating and editing photography, short-form and long-form video, and written contentConfidence interviewing people, capturing content on location, and making non-actors feel comfortable on cameraExperience developing content across multiple channels, including social media, email, and blogsProficiency with creative tools such as Canva, CapCut, Adobe Creative Cloud, or similar platformsExperience with social media analytics, scheduling platforms, content management systems, and email marketing or automation toolsA data-driven mindset, with the ability to analyze performance, test new ideas, and communicate recommendations to leadershipStrong organizational skills and the ability to independently manage content planning, production, and deadlinesA genuine interest in health, wellness, lifestyle, and creating content that makes a positive difference in people's livesNice to HaveExperience in journalism, reporting, or documentary-style storytellingExperience creating content for healthcare, wellness, lifestyle, or retail brandsExperience capturing content at events or conducting on-camera interviewsWhy You'll Love Working HereA role with true creative ownership and influence over how the brand shows up visuallyA collaborative, supportive marketing teamAccess to professional equipment and real-world stories to tellThe opportunity to create meaningful content that helps people move and live better#J-18808-Ljbffr

📌 Bmc Social Media Specialist Ey (Winnipeg)
🏢 Citadel Theatre
📍 Winnipeg