Lead integrated marketing campaigns for Manulife Group Benefits in Toronto, using data, analytics, and digital strategy in a hybrid setting.

As Marketing Manager, you will drive member engagement and product utilization across the Group Advantages portfolio. You will translate complex benefit information into clear communications, manage campaigns, and collaborate across MarTech, Product, Distribution, Analytics, and Technology teams. The role supports member understanding, satisfaction, and self-service behaviours.

Key Responsibilities:
Develop data-driven marketing strategies and integrated plans
Manage omnichannel campaigns, timelines, priorities, and KPIs
Guide creative teams and agency partners




Evaluate performance through reporting frameworks and insights
Present recommendations to senior stakeholders and partners

Requirements:
Degree in marketing, communications, media, or related field
Eight to ten or more years of marketing experience
Digital marketing strategy and campaign leadership experience
Robust analytical, writing, and editing abilities
MarTech tools and Microsoft Office proficiency

Apply strategic thinking, campaign leadership, and analytics expertise to strengthen member engagement at Manulife Group Perks.

📌 Hybrid Group Benefits Marketing Manager Toronto
🏢 Manulife/John Hancock
📍 Toronto