This job posting is for a current vacancy with our client. Our client, a well-established organization in the sporting goods, outdoor recreation, and consumer products distribution industry, is seeking an experienced Digital Marketing & eCommerce Manager to join their team in Oshawa, Ontario This is an exciting opportunity for a digital marketing and eCommerce professional who enjoys combining strategic thinking with hands-on execution. Reporting to the Marketing Manager, the successful candidate will play an important role in enhancing the organization's digital presence, optimizing eCommerce performance, strengthening customer engagement, and supporting ongoing improvements to digital platforms and processes. Working collaboratively with internal specialists, cross-functional departments, and external partners, this individual will contribute to digital marketing initiatives, website optimization, CRM and marketing automation, and the successful coordination of eCommerce activities.

Key Responsibilities

- Develop and implement digital marketing and eCommerce initiatives focused on improving online revenue, customer acquisition, retention, conversion rates, and overall customer experience.
- Support the ongoing performance and optimization of the eCommerce website, including digital merchandising, website content, promotional campaigns, product launches, and customer journey improvements.
- Collaborate with internal team members to gather, validate, and coordinate product information updates across a catalogue of approximately 15,000 SKUs , reviewing content for accuracy, consistency, and completeness.
- Develop and execute CRM, email marketing, and marketing automation initiatives, including customer segmentation, targeted campaigns, personalized communications, and automated customer journeys.
- Identify opportunities to improve website functionality, digital workflows, customer engagement, and operational efficiencies.




- Coordinate cross-functional digital projects as needed, including website enhancements, platform updates, system integrations, and technology improvements.
- Work closely with IT teams, external vendors, and internal stakeholders to support project requirements, user acceptance testing (UAT), quality assurance, and successful implementation of digital initiatives.
- Monitor and analyze eCommerce and digital marketing performance, including website traffic, customer behaviour, conversions, campaign effectiveness, and other relevant KPIs.
- Develop performance reports and dashboards, translating data into actionable insights and recommendations to support business objectives.
- Contribute to business cases, ROI assessments, and recommendations for digital technology investments, working alongside the Marketing department on financial considerations as required.
- Collaborate with Marketing, Operations, IT, Finance, Customer Service, and supporting digital specialists to coordinate priorities and ensure effective execution of departmental initiatives.
- Work with international stakeholders and sister companies to share best practices, leverage existing technologies, and support broader digital improvements. Qualifications & Experience
- Minimum 5 years of progressive experience in eCommerce, digital marketing, CRM, or related disciplines, ideally within a retail, distribution, consumer products, or multi-brand workplace.
- Demonstrated experience developing and executing digital marketing and eCommerce initiatives that support customer engagement, website performance, and measurable business growth.




- Strong working knowledge of CRM, email marketing, customer segmentation, marketing automation, and customer lifecycle management.
- Experience working with eCommerce websites, digital merchandising, product content, and website optimization.
- Familiarity with product information management, catalogue data, and coordinating product content updates across digital platforms.
- Experience collaborating on digital projects, website enhancements, technology improvements, or system integrations.
- Familiarity with enterprise digital platforms and systems, including CMS, ERP, PIM, CRM, and marketing automation tools.
- Strong analytical skills, with the ability to interpret website and campaign performance, evaluate KPIs, and translate data into practical recommendations.
- Understanding of ROI analysis and experience contributing to business cases or recommendations for digital investments.
- Excellent organizational, project coordination, communication, and stakeholder management skills, with the ability to manage multiple priorities independently.
- Comfortable collaborating with cross-functional teams, external vendors, and internal specialists in a hands-on, team-oriented environment.
- A degree or diploma in Marketing, Business Administration, eCommerce, Information Systems, or a related discipline is considered an asset; equivalent relevant professional experience will also be considered.
- Experience with Adobe Experience Manager, SAP Commerce Cloud, SAP Analytics Cloud, or Salesforce Marketing Cloud is considered an asset.
- Experience working with international stakeholders or within a global organization is an asset.
- Bilingualism in English and French is considered an asset. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to connect exceptional talent with outstanding career opportunities.

📌 Ecommerce Manager (Oshawa)
🏢 Robert Half
📍 Oshawa