Shape Onix’s consumer brand in person from Old Montreal, combining positioning, earned media, launch campaigns, and expert storytelling.

As a senior brand leader, you will define why Onix differs from Big AI and establish a voice the team uses. You will guide growth, design, and PR partners while writing key copy yourself. The work serves people facing high-stakes health problems, including current parents, women in perimenopause, and caregivers.

Key Responsibilities:
Own Onix positioning and document it in a brand book
Develop company and expert stories for national media pitches
Direct the PR agency and maintain a high standard
Plan launches and campaigns across social, web, and App Store
Shape expert, partner, and event storytelling

Requirements:
Senior consumer brand leadership experience in health, wellness, or lifestyle
Experience building or repositioning a recognized consumer brand
Earned media experience and ability to explain successful stories
Experience briefing PR firms, designers, and growth teams
Ability to set direction and write key pitches

Bring consumer brand leadership, earned media judgment, and explicit writing to Onix’s expert-driven health and wellness story.

📌 Senior Consumer Brand Director Montreal
🏢 Onix
📍 Montreal