Lead always-on acquisition marketing for RBC Direct Investing in Toronto, using data-driven campaigns to grow accounts and activate customers sustainably.
As Manager, Growth Marketing & Always-On, you will support customer acquisition strategy and execution. The work combines digital marketing, performance optimization, client-focused messaging, and cross-functional collaboration. You will translate strategic objectives into measurable campaigns while identifying scalable growth prospects.
Key Responsibilities:
Support go-to-market strategy for always-on acquisition campaigns
Coordinate targeted owned-channel marketing and performance initiatives
Optimize paid, organic, and owned-channel campaign performance
Analyze trends and identify acquisition opportunities
Translate product value propositions into client-centric messaging
Requirements:
2–3+ years of integrated acquisition marketing experience
Experience across digital, mobile, social, and CRM channels
Demonstrated data-driven performance and target achievement
Robust strategic thinking, communication, and storytelling skills
Ability to influence across cross-functional, matrix organizations
Bring growth marketing, acquisition strategy, and performance optimization expertise to RBC Direct Investing’s always-on campaigns in Toronto.