Manage social advertising for True Media Canada across Facebook, LinkedIn, Instagram, and more, with three office days and two remote days weekly. Apply data-first campaign thinking.
As a Senior Paid Social Specialist, you will execute cutting-edge campaigns and consistently test targeting strategies. Your work supports brand and direct-response objectives through performance analysis and campaign technology. You will collaborate with the Director, Paid Social while helping meet client KPIs.
Key Responsibilities:
- Monitor campaign activation, pacing, and performance across platforms
- Test audiences and targeting strategies to improve results
- Recommend enhancements with the Director, Paid Social
- Deliver performance reports and meaningful recommendations
- Support emerging platform and tool evaluation
Requirements:
- Four or more years of relevant campaign experience
- Three to four years managing agency campaigns preferred
- Experience with Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Knowledge of pixels and third-party advertising technology
- Ability to balance brand and direct-response strategies
Use social advertising expertise, audience testing, and performance reporting to advance campaigns for True Media Canada clients.
📌 Senior Social Media Advertising Manager (Toronto)
🏢 True Media Canada
📍 Toronto
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