01 Nov
|
Fidelity Investments
|
Toronto
01 Nov
Fidelity Investments
Toronto
Shape website strategy and digital experiences in Etobicoke through UX leadership, platform integration, and hands-on marketing technology oversight. This hybrid role includes three onsite days weekly.The Digital Experience Manager leads a multi-year digital vision for consumer and commercial web platforms. Reporting to the Director of Marketing Services, you will guide UX, web development, analytics, SEO, and external agencies. The role supports a unified customer experience across homeowner, installer, and trade dealer audiences.Key Responsibilities: Define and execute the comprehensive website roadmapUnify separate audience-facing websites into one cohesive destinationGuide UX, web development, analytics, and agency partnersAdvance accessibility, usability testing, heatmapping,
and conversion optimizationTranslate behavioral data into executive dashboards and recommendationsRequirements: Five or more years in website management or digital experienceExperience guiding direct reports, project teams, or agenciesBackground managing multi-site environments, ideally using Word PressUnderstanding of UX/UI, accessibility, journey mapping, and conversion optimizationFamiliarity with analytics platforms including Google Analytics and Looker StudioLead digital experience, website integration, UX, and analytics initiatives across consumer and commercial audiences in Etobicoke.#J-18808-Ljbffr
📌 Digital Experience Manager Website Strategy (Toronto)
🏢 Fidelity Investments
📍 Toronto