Lead brand strategy remotely across Canada, translating audience insight and data into explicit recommendations, creative briefs, and strategic narratives.The Director, Integrated Strategy supports a VP or senior strategy lead across assigned brands and workstreams. This hands-on position emphasizes brand strategy delivery while coordinating strategic integration. You will develop positioning inputs, value propositions, messaging, and creative strategy using research, proprietary data, cultural context, and customer understanding.Key Responsibilities: Develop audience insights, positioning, narratives, messaging, and creative strategyTranslate research and data into actionable strategic implicationsLead creative briefs, workshops, and strategic working-session materialsManage defined brand planning, launch, lifecycle,



and research workstreamsPresent recommendations to clients and internal teamsRequirements: Experience developing audience-led brand strategy across assigned workstreamsAbility to synthesize research, data, and customer understandingSound judgment managing defined deliverables with increasing autonomyAbility to coordinate Brand, Medical, OCX, Content, and Analytics inputsAbility to escalate material trade-offs and unresolved strategic tensionsApply brand strategy, audience insight, and strategic storytelling to deliver coherent recommendations for assigned GSW workstreams remotely in Canada.#J-18808-Ljbffr

📌 Director Brand Strategy Remote Canada (Winnipeg)
🏢 Syneos Health
📍 Winnipeg