Lead web strategy for Asana from Vancouver, combining customer journeys, analytics, and conversion expertise within an office-centric hybrid schedule.

As Manager, Growth Marketing and Head of Web Strategy & Services, you will own asana.com as a measurable driver of pipeline. You will guide how personas discover, understand, and navigate Asana’s multi-product portfolio. The work spans localization, CMS strategy, engineering capacity, experimentation, and web operations.

Key Responsibilities:
Set a customer-journey-led vision for asana.com
Establish measurement and analytics for conversion and pipeline
Build global roadmaps using research and experimentation
Oversee CMS architecture, performance, and Core Web Vitals




Lead web engineering and localization teams

Requirements:
Web strategy experience with complex multi-product B2B SaaS websites
Measurable impact on conversion rates and sales pipeline
People leadership across technical or multidisciplinary teams
Fluency in CMS platforms and contemporary web architecture
Experience scaling international web and localization strategies

Shape Asana’s web strategy through customer research, analytics, localization, CMS leadership, and measurable conversion improvement.
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📌 Head Of Web Strategy Vancouver (Canada)
🏢 Asana
📍 Canada