Lead lifecycle marketing at Survey Monkey from Ottawa, combining Hub Spot nurture strategy with Iterable onboarding and retention programs.This senior manager owns the customer journey across sales-assisted and self-serve motions. The role manages Email Marketing and Customer Marketing contributors while partnering with Product, Sales, Data, and Customer Success. It reports to the Director of Product and Lifecycle Marketing.Key Responsibilities: Set lifecycle strategy across sales-assisted and self-serve journeysOwn Hub Spot nurture and MQL/SQL handoff logicLead Iterable segmentation, personalization, and testingCoach contributors on goals, priorities, and career growthReport performance against activation, retention, and expansion outcomesRequirements: Eight-plus years in lifecycle, CRM, or email marketingThree-plus years managing individual-contributor marketersHands-on Hub Spot and Iterable or comparable platform experienceExperience connecting sales-assisted nurture with self-serve journeysCustomer marketing experience tied to measurable revenue outcomesBring lifecycle strategy, marketing automation, and team leadership to Survey Monkey’s Ottawa-based customer journey programs.#J-18808-Ljbffr