Shape cross-channel digital strategies in Toronto with programmatic expertise, client communication, and project leadership at WPP Media. This hybrid role emphasizes strategy over buying.

As a Senior Associate, Programmatic Solutions, you will translate business objectives into digital recommendations and coordinate complex campaigns. You will collaborate across Planning, Activation, Measurement, and Data & Tech teams. Your work spans display, video, audio, gaming, Connected TV, and high-level social.

Key Responsibilities:
Translate client briefs into holistic cross-channel digital strategies
Coordinate campaigns across cross-functional Planning, Activation, and Measurement teams
Lead strategic client conversations and present recommendations
Oversee digital strategies across display, video, audio, gaming,



and CTV
Lead testing across emerging platforms, AI technologies, and DSP capabilities

Requirements:
At least one year in programmatic or digital strategy
Understanding of Display, Video, CTV, Audio, Gaming, and Social
Working knowledge of major DSPs and ad technology
Robust organization coordinating multiple teams and timelines
Familiarity with attribution, lift studies, and digital measurement

Bring programmatic strategy, cross-channel planning, and client leadership to WPP Media’s Toronto team through measurable digital solutions.
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📌 Senior Programmatic Strategy Associate Toronto
🏢 WPP Media
📍 Toronto