About MappedinMappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate-powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit .About MappedinMappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, versatile, and easy to integrate-powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit .To try out our mapping tools, visit The RoleYou own the day-to-day strategy and execution of our content program at Mappedin. This is a highly collaborative, roll-up-your-sleeves role. You'll be hands‑on in the content itself while helping to execute the broader content strategy that drives organic growth, AI discovery, and pipeline. Working closely with product marketing, demand gen, and AEO/SEO tools, you'll plan, produce, and optimize content that not only ranks but converts, helping us define and lead the indoor mapping category in a fast‑paced environment where content is a core growth engine.You Will Be Responsible For The FollowingStrategy & PlanningExecute the content strategy across the full funnel with a focus on driving organic growth, building pipeline, and increasing conversion ratesMap content to buyer personas,



funnel stages, and use cases, identifying category‑defining angles and white space opportunities leveraging Mappedin's known buying rolesPlan, prioritize, and sequence content production based on keyword opportunity, AEO prompt coverage, pipeline gaps, and commercial prioritiesConduct keyword research and content gap analysis using tools like Ahrefs, Google Search Console, and Hub Spot AEO to identify high‑impact topics across SEO and AI search, and translate them into content briefsSEO & AEO (AI Engine Optimization)Ensure all content is structured for traditional search rankings and optimized for AI discovery (Chat GPT, Claude, Google AI Overviews, Perplexity)Monitor and grow AI search visibility and share of voice and prioritize content investments accordingly.Maintain and iterate on the prompt‑based content generation workflow ensuring quality, brand voice, and discoverability standards are met at scale.Collaborate with the SEO/AEO consultant to execute on technical recommendationsMonitor GSC and Ahrefs for impression spikes, ranking jumps, and new keyword opportunitiesContent Production & OperationsAudit and refresh legacy blog posts and resource pages based on traffic performance, keyword shifts, and conversion dataOwn the content workflow end‑to‑end, from ideation and brief creation, through drafting, SEO/AEO optimization, review cycles, CMS publishing, and post‑publish performance tracking.Evaluate and integrate AI‑assisted content tools (e.G., Outrank.So, Claude‑based workflows) to increase the speed and efficiency of content productionGrowth & ConversionOptimize content for conversion at every funnel stage by ensuring blog content and resource pages include clear paths to conversionPartner with demand generation to produce content assets (guides, blogs, email sequences) that support targeted

📌 Content Marketing Specialist (Toronto)
🏢 Mappedin
📍 Toronto