Lead customer-centric growth strategy at Mars through innovation commercialization, shopper activation, and customer marketing planning. Influence Sales and Marketing alignment across functions.The Sales Strategy and Customer Marketing Leader develops customer plans supporting category, brand, and customer performance. This senior commercial role translates consumer, shopper, and innovation strategies into execution. You will lead annual planning, customer initiatives, and activation programs while partnering with Sales, Marketing, Finance, Operations, Category Leadership, and agencies.Key Responsibilities:
Develop customer-specific innovation plans with cross-functional teamsBuild customer selling stories supporting distribution and incremental growthLead integrated shopper and consumer activation programsTranslate brand and category strategies into customer execution plansManage agency briefs, timelines, budgets, and expectationsRequirements: Degree or equivalent qualificationCustomer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning experienceConsumer-packaged goods experience highly preferredExperience leading innovation launches and annual planningStrong communication, presentation, storytelling, and project management skillsBring cross-functional leadership, customer marketing expertise, and strategic execution to Mars innovation and commercial growth initiatives.#J-18808-Ljbffr
📌 Sales Strategy Customer Marketing Leader (Toronto)
🏢 Mars
📍 Toronto