About the Opportunity

Marketing Operations:

Manage lead administration including data entry, imports, list creation, segmentation, and contact updates in HubSpot

Maintain contact records, lead assignments, and lifecycle stages

Process leads generated through campaigns, events, and demand generation activities

Route leads to appropriate BDR and Sales representatives

Monitor lead assignments and follow-up activity

Identify missing information, discrepancies, and outstanding actions

Perform routine data cleanup, deduplication, and validation

Data Management & Reporting:

Clean, organize, validate, and maintain marketing data through Excel and HubSpot

Maintain reports and trackers for lead activity and campaign follow-up

Review HubSpot reporting for data inconsistencies and potential follow-up gaps

Assist with data reconciliations and reporting requests

Maintain SOPs, documentation, and operational trackers

Cross-Functional Coordination:

Support Marketing with campaign execution and lead processing

Partner with BDRs and Sales on lead distribution and handoffs

Work with Marketing Operations to resolve routine workflow and data issues

Communicate progress and flag operational gaps





Identify opportunities to improve day-to-day processes

About You

Previous Marketing Operations, Marketing Administration, Sales Support, or similar coordination experience

B2B experience preferred

Hands-on HubSpot experience

Strong Microsoft Excel skills

Understanding of lead management and lifecycle stages

Strong attention to detail

Excellent organizational and time-management abilities

Ability to manage repetitive administrative and data-oriented work accurately

Strong cross-functional communication skills

Ability to work independently following onboarding

Pay Range

$75,000 - $80,000 per year

This position for employment is for a current vacancy with Vaco/Highspring’s client. You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision advantages as well as the company’s 401(k) retirement plan.

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📌 Marketing Operations Coordinator (Quebec City)
🏢 Vaco
📍 Quebec City