Shape website strategy and digital experiences in Etobicoke through UX leadership, platform integration, and hands-on marketing technology oversight. This hybrid role includes three onsite days weekly. The Digital Experience Manager leads a multi-year digital vision for consumer and commercial web platforms. Reporting to the Director of Marketing Services, you will guide UX, web development, analytics, SEO, and external agencies. The role supports a unified customer experience across homeowner, installer, and trade dealer audiences.

Key Responsibilities

Define and execute the comprehensive website roadmap Unify separate audience-facing websites into one cohesive destination Guide UX, web development, analytics, and agency partners Advance accessibility, usability testing, heatmapping,



and conversion optimization Translate behavioral data into executive dashboards and recommendations

Requirements:

Five or more years in website management or digital experience Experience guiding direct reports, project teams, or agencies Background managing multi-site environments, ideally using WordPress Understanding of UX/UI, accessibility, journey mapping, and conversion optimization Familiarity with analytics platforms including Google Analytics and Looker Studio Lead digital experience, website integration, UX, and analytics initiatives across consumer and commercial audiences in Etobicoke.

📌 Digital Experience Manager Website Strategy (Canada)
🏢 Fidelity Investments
📍 Canada