Build personalized customer journeys for Medcan using Salesforce Marketing Cloud, automation, segmentation, and campaign optimization. This hands-on role supports lifecycle marketing execution.
As Medcan’s Salesforce Marketing Cloud Specialist, you will administer and develop scalable marketing automation solutions. You will translate business requirements into campaigns, journeys, and personalization programs. The work supports acquisition, engagement, retention, and loyalty through customer data and automation.
Key Responsibilities: Build and optimize automated customer journeys and email campaigns
Develop solutions using Email Studio, Journey Builder, and AMPscript
Create audience segments, data extensions, and targeting strategies
Execute deployments with quality assurance and timeline adherence
Monitor performance and troubleshoot campaign, data, and integration issues
Requirements: Five or more years administering Salesforce Marketing Cloud
Advanced proficiency in SQL, HTML, CSS, and Marketing Cloud tools
Experience building lifecycle campaigns and personalization programs
Robust analytical, problem-solving, communication, and collaboration skills
Knowledge of privacy, accessibility, governance, and deliverability practices
Apply Salesforce Marketing Cloud expertise, automation knowledge, and analytical skills to strengthen Medcan’s lifecycle marketing programs.