E-Commerce and Analytics Manager Marketing Permanent Full-Time Reports To: Senior Director, Integrated Marketing Role Type: Replacement role The E-commerce & Analytics Manager is responsible for optimizing the online customer experience across redtag.com through data-driven analysis, website optimization, conversion rate optimization (CRO), and digital performance reporting. This role owns website analytics, customer journey analysis, digital performance measurement, A/B testing, and conversion optimization initiatives to improve website engagement, online bookings, revenue, and customer experience. The successful candidate will leverage Adobe Analytics and other digital tools to uncover actionable insights, identify opportunities for growth, and make recommendations that improve overall website performance. The E-commerce & Analytics Manager will ensure data is used to drive business decisions and continually improve the online customer experience. E-commerce Performance & Website Optimization Own the ongoing optimization of the online customer experience across redtag.
Analyze website performance and customer behavior to identify opportunities that improve engagement and conversions. Identify friction points throughout the customer journey and recommend improvements. Work closely with Marketing and IT departments to prioritize website enhancements. Support the successful execution of new website features, functionality, and promotional initiatives. Monitor website health and user experience to identify issues impacting performance. Assist with scheduling website banners, populating travel deals through Adobe Experience Manager (AEM) Responsible for managing, uploading content and monitoring results of the redtag.




Own Adobe Analytics reporting across all digital channels and websites. Develop weekly, monthly, quarterly, and campaign performance reports for senior leadership. Monitor and report on key performance indicators including: Website Traffic Customer Engagement Customer Acquisition Customer Retention Analyze customer behavior, website performance, traffic sources, and conversion funnels. Develop dashboards that provide meaningful business insights. Present recommendations and performance updates to senior leadership. Lead ongoing A/B and multivariate testing initiatives across the website. Develop testing roadmaps focused on increasing conversion rates and revenue. Measure test results and implement successful optimization strategies. Identify opportunities to improve mobile and desktop user experiences. Analyze, strategize and implement the complete online customer journey from acquisition through booking. Execute cross-selling and automated customer journeys. Identify customer drop-off points and recommend improvements. Develop customer segmentation strategies using behavioral and demographic data. Support personalization initiatives that improve customer engagement and conversion. Work with Marketing team to improve customer lifecycle marketing. Data Governance & Tracking Ensure accurate implementation and maintenance of Adobe Analytics tracking. Work with IT to validate analytics implementation and tagging.



Monitor data integrity and reporting accuracy. Support the implementation of new tracking requirements for website enhancements and marketing initiatives. Identify emerging e-commerce trends and digital best practices. Provide strategic recommendations based on customer insights and market trends. Champion a culture of testing, learning, and continuous improvement. Stay current on Adobe Analytics capabilities, AI-driven insights, and digital measurement best practices. Minimum 5 years of experience in digital analytics, e-commerce, or website optimization. Proven experience using Adobe Analytics to measure and improve digital performance. Experience leading conversion rate optimization (CRO) initiatives and A/B testing programs. Experience analyzing customer journeys and website performance. Experience in the travel industry is highly preferred. Previous CRM knowledge and experience preferred. University degree or diploma in Marketing, Business, Analytics, E-commerce, Statistics, Computer Science, or a related discipline. Adobe Analytics certification is considered an asset. Google Analytics certification is considered an asset. Conversion Optimization or UX certifications considered an asset. Advanced experience with Adobe Analytics and digital reporting. Strong understanding of e-commerce performance metrics and customer behavior. Solid understanding of customer journey mapping and digital analytics. Experience creating executive dashboards and performance reports. Knowledge of A/B testing methodologies and experimentation frameworks. Familiarity with Google Tag Manager and website tracking principles. Ability to interpret complex data and translate findings into actionab

📌 E-Commerce and Analytics Manager (Canada)
🏢 H.I.S Canada Travel
📍 Canada