Own Google Ads growth for DTC brands through Shopping, PMax, and rigorous incremental measurement while working remotely worldwide.
As a Google Ads strategist, buyer, and direct client contact, you will own accounts from audit through execution. You will manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM, landing pages, and conversion tracking. Sweat Pants Agency supports approximately 50 DTC and eCommerce brands, with significant monthly Google and Meta spend.
Key Responsibilities: Own DTC accounts, budgets, strategy, buying, and client communication
Audit campaigns, search terms, bidding, feeds, pages, and tracking
Separate brand and non brand performance reporting
Manage PMax, Shopping, automation, and Merchant Center hygiene




Diagnose bottlenecks and build needed pages, scripts, or reporting
Requirements: Hands on Google Ads experience with meaningful DTC spend
Proven Shopping and PMax results across CPA, ROAS, and revenue
Fluency in Search, Demand Gen, YouTube, GA4, and GTM
Ability to build and ship landing pages using Claude or equivalent
Availability for client calls during US Eastern business hours
Use Google Ads expertise, full funnel ownership, and skeptical measurement to determine whether paid media truly grows businesses.

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📌 Google Ads Growth Strategist DTC (Alberta)
🏢 Sweat Pants Agency
📍 Alberta