Drive ecommerce performance as a Site Merchandising Manager with Carter's Inc., using analytics and A/B testing to improve digital shopping experiences.
This manager leads Canada website operations across Carter's, OshKosh B'gosh, Skip*Hop, and Little Planet. You will guide two Site Merchandising Specialists while coordinating marketing, creative, traffic, email, development, and U.S. teams. The work combines site execution, performance analysis, and team development.
Key Responsibilities: Lead workload flow across the Canada website and shops
Run daily site scrubs and weekly site refreshes
Coordinate campaigns, linking, promotions, and destinations accurately
Lead A/B testing and deliver performance recommendations
Manage specialists, priorities,
training, feedback, and development
Requirements: Three to five years of ecommerce experience required
Advanced proficiency with Adobe Analytics and stated site tools
Ability to analyze metrics and interpret A/B test results
Experience with AI tools including Claude, Gemini, or ChatGPT
People management experience preferred
Bring ecommerce operations, analytics, cross-functional leadership, and team development expertise to Carter's Canadian digital platforms.