Lead shopper and customer marketing at Beiersdorf Canada, using market intelligence and revenue growth management to shape enterprise commercial strategy.
This senior enterprise leadership role connects Marketing, Sales, Finance, Business Intelligence, Supply Chain, and senior leadership. You will guide category growth, customer strategy, revenue optimisation, and omnichannel activation. The role converts consumer, shopper, syndicated, and retailer data into profitable growth decisions and stronger partnerships.
Key Responsibilities: Own the organisation’s view of retail trends, risks, and opportunities
Build measurement frameworks, executive dashboards, and post-event reviews
Shape category plans, pricing, promotion, assortment, mix, and investment
Lead integrated retail, digital, ecommerce, media, and experiential activation




Build executive retailer relationships and high-performing marketing capabilities
Requirements: Bachelor’s degree in Marketing, Business, Commerce, or related field
15+ years of progressive FMCG or CPG experience
Substantial customer-facing Sales leadership experience
Expertise in Category Management, 4P, brand strategy, and Revenue Growth Management
Experience with Nielsen, Numerator, IRI, Microsoft Office, and Power BI
Shape Beiersdorf’s shopper strategy through analytics, customer activation, revenue growth management, and executive commercial leadership.

#J-18808-Ljbffr

📌 Head of Shopper Customer Marketing (Quebec City)
🏢 Beiersdorf Canada
📍 Quebec City