Lead commerce media strategy at FGF Brands, using retail media and incrementality to grow household reach across the US and Canada. This hybrid role requires three weekly onsite days.
As an experienced Retail Media Manager, you will guide media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club, and emerging networks. You will connect brand objectives with customer plans, manage budgets, and shape broader media planning, buying, and measurement. Partnerships span agencies, Sales, Brand, and Shopper Marketing teams.
Key Responsibilities: Set commerce media vision across key US and Canadian retailers
Build annual and quarterly strategies tied to brand objectives
Own budgets and reallocate dollars toward lower CPA
Lead network negotiations and joint business planning




Design incrementality tests and communicate recommendations to leaders
Requirements: Five or more years of CPG experience
Commercial understanding of P&Ls;, trade, media, and sales
Knowledge of Walmart Connect, Kroger Precision Marketing, Loblaw Advance, or Instacart Ads
Experience leading agencies or external partners
Marketing, Business, related degree, or equivalent experience
Bring CPG expertise, retail media judgment, and measurement discipline to FGF Brands' commerce growth agenda across North America.

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📌 Commerce Media Manager CPG (Ontario)
🏢 fgf brands
📍 Ontario