Turn Botpress’s named-account strategy into pipeline through ABM, outbound coordination, and targeted multi-channel campaigns. Work directly with Sales and the CRO.
This Demand Generation Lead owns marketing inputs from first account touch through Sales hand-off. You will build plays for larger accounts, coordinate BDR outreach, and connect events, podcast activity, and outbound into one multi-threaded motion. Experimentation guides every channel decision.
Key Responsibilities: Build ABM plays with the CRO and Sales
Own named-account lists and BDR outreach
Define targeting, segments, messaging, and sequence content
Connect podcast, events, and outbound activity
Evaluate vendors and decide whether to retain or internalize
Requirements: Evidence-based judgment balanced with instinct
Intellectual humility and willingness to change course
Doer mindset with robust follow-through
80/20 approach to testing and investment
Ability to brief and manage agencies, freelancers, and teammates
Lead Botpress account-based marketing by aligning named-account targeting, Sales outreach, events, podcast activity, and measurable experiments.

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📌 Account-Based Marketing Lead (Quebec City)
🏢 Botpress
📍 Quebec City