Marketing automation and analytics drive Relay’s Top of Funnel growth. Use HubSpot, attribution, and dashboards to turn complex data into explicit decisions.
This Marketing Operations Manager supports Marketing and Sales while owning technology implementation and optimization. You will define KPIs, build buyer journey attribution, and improve Direct SMB and Accountant & Bookkeeper channels. Success requires operational detail, strategic planning, and strong cross-functional communication.
Key Responsibilities: Scope initiatives aligned with business and team goals
Optimize Top of Funnel growth with defined success criteria
Build multi-touch buyer journey attribution models
Define KPIs and create trusted dashboards and reports
Document processes for reuse and cross-training
Requirements: Four or more years in operations or technical environments
HubSpot workflows, reporting, and CRM administration experience
Proficiency with Salesforce, Iterable, Outreach, and Gong
Familiarity with Clay and ZoomInfo enrichment providers
Ability to translate complexity into actionable strategies
Apply your marketing analytics, automation, and process expertise to help Relay scale measurable Top of Funnel performance.