Lead brand development and content strategy as Head of Marketing, shaping communications across digital, social, content, and product marketing channels. The role is based at myHSA.
You will own marketing strategy and execution at myHSA while expanding reach beyond advisors to Plan Administrators and Employees. This role combines campaign execution, educational storytelling, light design support, and cross-functional collaboration. You will help clarify spending accounts for everyday users.
Key Responsibilities: Own and execute the full marketing strategy
Develop video, photo, email, and social content
Build campaigns aligned with launches and business goals
Track key performance indicators and optimize marketing
Oversee marketing assets and light graphic design
Requirements: Five or more years of marketing experience
Experience managing direct reports within marketing
Solid understanding of brand development and content strategy
Excellent writing and communication skills
Experience with Figma, Canva, or Adobe preferred
Bring brand leadership, content creation, campaign execution, and clear communication to myHSA’s growing marketing function.

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📌 Head of Marketing Brand Strategy (Alberta)
🏢 Ionic Partners
📍 Alberta