Customer data architecture and identity resolution define this technical Specialist role supporting a unified profile within the CDP and CRM ecosystem.

Reporting to the Digital Analytics Manager, you will maintain data models, schemas, event structures, and naming conventions. You will ensure customer data is standardized, stitched, and activation-ready across marketing and analytics platforms. The work emphasizes technical data operations rather than interpreting insights or defining marketing strategy.

Key Responsibilities:

- Define and maintain unified customer profiles and data models
- Own schemas, properties, events, and naming conventions
- Diagnose discrepancies and improve data freshness, completeness, accuracy
- Manage identity stitching across emails, cookies,



identifiers, channels
- Ensure web, CRM, and offline data ingestion and normalization

Requirements:

- Four years working with CDP, CRM infrastructure, or marketing operations
- Technical understanding of databases, pipelines, and identity resolution
- Knowledge of data modeling and event tracking standards
- Positive SQL understanding for validation and auditing
- Bilingual written and spoken communication

Apply your CDP, data modeling, SQL, and identity resolution expertise to reliable customer data operations.

📌 Customer Data Platform Specialist (Montreal)
🏢 Vacances Air Canada / Air Canada Vacations
📍 Montreal