Own Google Ads strategy remotely, using attribution analysis and full-funnel optimization to determine whether paid search truly grows client businesses.

As a Paid Search Strategist at Sweat Pants Agency, you will manage DTC and eCommerce accounts end to end. You will work across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM. The work focuses on incremental growth, not blended or last-click reporting, while you communicate directly with clients during US Eastern business hours.

Key Responsibilities:

- Own Google accounts, budgets, strategy, buying, and client communication
- Audit campaigns, feeds, landing pages, audiences, and conversion tracking
- Separate brand and non-brand performance for meaningful reporting
- Manage PMax, Shopping, Search, Demand Gen, and YouTube activity




- Diagnose and fix creative, offer, landing page, checkout, or tracking bottlenecks

Requirements:

- Hands-on Google Ads experience with meaningful DTC and eCommerce spend
- Demonstrated Shopping and PMax results across CPA, ROAS, and revenue
- Fluency in Merchant Center, GA4, GTM, Demand Gen, and YouTube
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English and US Eastern client-call availability

Bring accountable Google Ads strategy, rigorous attribution thinking, and client-facing ownership to Sweat Pants Agency’s remote team.

📌 Remote Google Ads Strategist (Toronto)
🏢 Sweat Pants Agency
📍 Toronto