Performance marketing and HubSpot operations define this hands-on manager role at Appen, supporting measurable pipeline through paid media and data.

Reporting to the Director of Demand Generation, you will execute campaigns for AI research labs and enterprise AI teams. The role combines paid media management, marketing automation, process improvement, and performance analysis. You will turn marketing strategies into measurable pipeline through disciplined systems and testing.

Key Responsibilities:

- Optimize LinkedIn Ads, Google Ads, X Ads, and ABM campaigns
- Allocate and pace paid media budgets against pipeline goals
- Build targeted and retargeting audiences using intent data
- Manage HubSpot workflows, forms, scoring, and lifecycle stages




- Build attribution models and full-funnel performance dashboards

Requirements:

- Three to five years in B2B performance marketing operations
- Hands-on LinkedIn Ads and Google Ads expertise
- Robust HubSpot administration and marketing automation skills
- Experience with ABM, intent data, and audience segmentation
- Analytical thinking and independent priority management

Bring paid media, HubSpot, and attribution expertise to strengthen Appen’s marketing performance and pipeline reporting.

📌 Performance Marketing Operations Manager (Edmonton)
🏢 Appen
📍 Edmonton