Shape audience strategy through consumer insights, analytics, and media fluency as Planning Associate Director at PHd. Omnicom requires at least three office days weekly.
This Associate Director role connects business and marketing objectives with media recommendations for clients. You will synthesize proprietary research, large audience data, and behavioral insights into actionable strategies for media, content, and social marketing. The work combines strategic planning with analytics.
Key Responsibilities: Define and optimize target audiences using consumer insights
Connect media recommendations to broader business objectives
Translate research and data into actionable marketing insights
Challenge specialists and identify media planning gaps
Ensure accurate, client-ready work through quality control
Requirements: Solid analytical and logical thinking skills
Ability to synthesize data into concise strategies
Excellent presentation and communication skills
Deep understanding of audience and data solutions
Familiarity with digital marketing technologies and channels
Apply strategic planning, audience analytics, and media expertise to help PHd clients pursue stronger business outcomes.

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📌 Media Strategy Associate Director (Ontario)
🏢 PHD
📍 Ontario