Shape B2 B growth strategy remotely for Demand Spring, using ICP development and positioning to clarify who clients target and why buyers care.As a fractional executive reporting to the CEO, you will advise client leadership and architect strategic foundations. Your work spans segmentation, messaging, content strategy, and revenue marketing execution across multiple engagements.Key Responsibilities: Lead buyer journey mapping, persona research, and customer insight projectsDesign voice of customer research using interviews and surveysDevelop validated ICP, segmentation, and positioning frameworksBuild messaging hierarchies and content strategies for buyer journeysTranslate strategy into sales enablement and marketing handoffsRequirements: 10+ years in B2 B brand, growth, or positioning strategySuccessful ICP, segmentation, and positioning framework experienceStrong win-loss research and competitive intelligence capabilitiesExcellent writing and narrative construction skillsExecutive workshop facilitation and cross-functional alignment experienceBring senior consulting judgment, research strength, and strategic writing to Demand Spring’s remote growth engagements across Canada or the USA.#J-18808-Ljbffr

📌 Vice President Growth Strategy Consulting (Winnipeg)
🏢 Demand Spring
📍 Winnipeg