Job Title: Casting Coordinator Department: Brand Partnerships Location: Remote / Toronto or Montreal Reports to: Director of Brand Partnerships

About Kensington Grey

Kensington Grey is a leading influencer management firm specializing in representing diverse talent across various platforms and amplifying underrepresented voices. We work with top-tier talent to develop their brand, negotiate partnerships, and maximize their impact in the digital space. Our mission is to foster diversity, equity, and inclusion within the influencer landscape, amplifying underrepresented voices and driving meaningful change in the media and entertainment industry.

Position Overview

At Kensington Grey, the Casting Coordinator plays a key role in supporting the execution of influencer casting across brand partnerships and campaigns. This role is responsible for sourcing, vetting, and coordinating talent in alignment with client briefs, while ensuring a seamless and organized process from intake to final selection.

Working closely with Talent Managers, Brand Partnerships, and Strategy teams, the Casting Coordinator helps translate campaign objectives into strong, diverse talent recommendations that reflect both brand goals and audience relevance.

Key Responsibilities

- Translate client briefs into clear casting criteria and talent requirements
- Source, evaluate, and shortlist influencers across key platforms (e.g., Instagram, TikTok, YouTube)
- Stay informed on emerging creators, cultural trends, and platform updates to ensure relevant and forward-thinking talent recommendations
- Manage the casting process end-to-end, including outreach, availability checks, and initial communications with talent or their representatives




- Develop casting decks and talent recommendations with clear, strategic rationale
- Track timelines and ensure casting milestones and deliverables are met
- Maintain accurate and up-to-date talent databases and trackers, including submissions, rates, and campaign participation
- Act as a liaison between internal teams, creators, and external partners to ensure alignment, clear communication, and timely execution
- Coordinate content submissions, posting schedules, and revisions with creators and clients, ensuring deliverables meet brand expectations
- Integrate feedback from stakeholders and clients into casting updates and recommendations
- Build and maintain solid relationships with brand partners and collaborators to support long-term partnerships and repeat business
- Ensure campaigns are executed in a polished, on-brand, and results-driven manner
- Support broader team operations, streamline workflows, and align influencer campaigns with larger brand initiatives

Qualifications

- 1–3+ years of experience in influencer marketing, casting, talent coordination, brand partnerships, or a related field within a digital, media, or agency environment
- Strong understanding of the influencer landscape across platforms (Instagram, TikTok, YouTube), including creator tiers, content formats, audience behaviors, and emerging trends




- Proven ability to source and evaluate talent with a strategic lens, ensuring alignment to brand objectives, target audiences, and campaign goals
- Exceptional organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously without compromising attention to detail
- Strong written and verbal communication skills, with experience coordinating across internal teams, external partners, and talent in a clear and professional manner
- Ability to build and maintain relationships with creators, agents, and brand partners
- Experience developing client-facing materials such as casting decks, talent shortlists, and campaign summaries, with a strong eye for detail and storytelling
- Comfortable working with data and metrics, including tracking talent performance, campaign results, and using insights to inform recommendations
- Proficiency in Google Workspace (Sheets, Slides, Docs) and familiarity with project management and collaboration tools (e.g., Asana, Monday.com or similar)
- Solid problem-solving skills with the ability to adapt quickly in a fast-paced, deadline-driven environment
- High level of professionalism, discretion, and attention to detail when handling talent information, rates, and client deliverables
- Passion for digital culture, social media, and creator communities, with a proactive approach to staying ahead of trends and industry shifts
- Collaborative mindset with a willingness to support broader team initiatives and contribute to process improvements and operational efficiency

At Kensington Grey, we believe in fostering a dynamic and rewarding work environment where

📌 Casting Coordinator (Edmonton)
🏢 Kensington Grey
📍 Edmonton