Lead commerce media strategy at FGF Brands, using retail media and incrementality to grow household reach across the US and Canada. This hybrid role requires three weekly onsite days.

As an experienced Retail Media Manager, you will guide media across Walmart, Kroger, Loblaw, Albertsons, Meijer, Instacart, Sam's Club, and emerging networks. You will connect brand objectives with customer plans, manage budgets, and shape broader media planning, buying, and measurement. Partnerships span agencies, Sales, Brand, and Shopper Marketing teams.

Key Responsibilities:

- Set commerce media vision across key US and Canadian retailers
- Build annual and quarterly strategies tied to brand objectives
- Own budgets and reallocate dollars toward lower CPA




- Lead network negotiations and joint business planning
- Design incrementality tests and communicate recommendations to leaders

Requirements:

- Five or more years of CPG experience
- Commercial understanding of P&Ls;, trade, media, and sales
- Knowledge of Walmart Connect, Kroger Precision Marketing, Loblaw Advance, or Instacart Ads
- Experience leading agencies or external partners
- Marketing, Business, related degree, or equivalent experience

Bring CPG expertise, retail media judgment, and measurement discipline to FGF Brands' commerce growth agenda across North America.

📌 Commerce Media Manager CPG (Toronto)
🏢 fgf brands
📍 Toronto